PART 1 – INTRODUCTION

  1. Why I Became a Coach

  2. The ‘AHA’ Moment

  3. What Is Coaching?

  4. The Need for Coaching (sample this chapter)

PART II – HOW TO COACH

  5. Ask For Permission to Coach in a Process of Willing Cooperation

  6. Create a High Level of Trust Between Coach and Client

  7. Set Clear Objectives Based on the Client’s Needs

  8. Use Profiles as a Tool for Improving Communication

  9. Focus on Strengths, Not Weaknesses

10. Add Energy to a Client's Cause (sample this chapter)

11. Instill Confidence in the Client to Reach New Heights

12. Access Intuition — Document the Vision —  Create the Plan

13. Eliminate Doubt and Feelings of Inadequacy

14. Show Genuine Belief in the Client’s Ability to Change

PART III – THE ELEMENTS OF SMALL BUSINESS COACHING

15. Start with a Vision, not Goals

16. Listen Actively – Not Passively

17. Practice Correctly

18. Be Clear!

19. Challenge Clients

20. Clarify Commitment (sample this chapter)

21. Adapt to Cultural Differences

22. Talk ‘I Language’ not ‘You Language’

23. Believe in Our Ability to Make a Difference

24. Tune-in to Our Inner Voice

25. Dialogue not just Discussion

26. Let Action Live on the Tongue

27. Make it Easy to Do

28. Create Urgency to Get Things Done

29. Learn from Our Failures, but Grow from Our Successes

30. Conclude Each Session by Reinforcing New Learning

31. Heighten our Awareness of ‘The Pygmalion Effect’

32. Live up to High Expectations

"When I sat down to write this book, I had the opportunity to look back at the past 40 years of my professional life as an entrepreneur, instructor-trainer, coach and mentor. From childhood experiences to working in countries and cultures throughout the world, I was able to define my philosophy for coaching and why people I have worked with have achieved such dramatic results.

Whether you own a small business, are currently a coach or desire to get into this profession, I encourage you to read this book and then contact me. I'd love to hear about your journey."

Copyright © 2003-2009 The Small Business Company. All rights reserved.

The Greatest Book on Coaching for Small Business

A word from Terry Ostrowiak, author and Master Coach